Turning an Indiegogo campaign into a $100M exit | Exit Strategy S1:E8 Jake Kassan

Listen to the story of going from thousands in credit card debt to a $100m exit. Jake Kassan is the founder of MVMT Watches he shared with Moiz Ali the tactics and tips that got him to a successful exit.

Show notes:
(1:08) Moiz introduces Jake Kassan of MVMT, a men’s watches, accessories and lifestyle brand. (14:00) Jake discusses the operational issues he encountered when first starting MVMT.
(17:40) MVMT did about $1m its first year, with most growth coming organically.
(24:20) Moiz and Jake discuss their experiences with venture money and the state of startup founding. (30:03) Jake explains where MVMT is spending money on advertising today.
(33:32) MVMT paid an influencer $150k for a post, but eschews big payments like this now, unless it’s an ongoing partnership. (39:10) Jake discusses the Movado-MVMT acquisition.
(45:30) Jake talks about life post-acquisition.
(51:37) Moiz and Jake discuss the future of DTC.