Tom and Preston make a brand lovegasm with their customers at Hustle Con

Get a free ticket to Hustle Con 2016:

Tom Montgomery and Preston Rutherford are two of the four founders of Chubbies Shorts. Chubbies is waging a war on pants by liberating thighs around the world with short shorts, the kind your parents wore back when they were "cool."

In their talk, Tom and Preston discuss how they've created an incredibly loyal customer base through social media, community, and an unwavering commitment to their brand. Sky's out, thigh's out at

Hustle Con is a badass conference where the best non-technical founders (aka hustlers) teach how they got started and give practical advice on growing your startup. If you’ve heard of a hacker, well a hustler is its counterpart. Basically, it’s like a rock n’ roll version of TED, except not as hoity-toity. The catch? None of our speakers know how to code.

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