Mike Cessario is a branding genius. He explains how he branded a NEW water bottle company (Liquid Death) and has made millions in the first 3 months. These branding strategies are priceless and most companies, even successful ones, miss these fundamentals. Cessario makes it clear that creating the RIGHT brand around an already essential product like water, given that the typical brands are not innovating, can tap into a specialized part of the marketplace and create business success.
If you loved our podcast, hit subscribe. 👆
My First Million is hosted by Shaan Puri and Sam Parr. We celebrate builders, even if they fail. And give you the tools to help you turn your scheme into a reality.
My First Million: https://bit.ly/husyt-mfm
Sam Parr is the founder and CEO of The Hustle, a daily newsletter that delivers bold business and tech news -- trusted by over 1 million readers.
We often discuss insights from Trends, our premium publication. We spend thousands of hours uncovering the fastest-growing business concepts, industries, and companies to tell you what’s the next big thing.
Join Trends: http://bit.ly/Trendsco
Follow us on...
Subscribe to My First Million on…
P.S. You seem like you enjoy a good podcast…
Check out Exit Strategy, our podcast hosted by Moiz Ali, founder of Native, a direct-to-consumer deodorant brand that he sold to Procter & Gamble for $100 million just 28 weeks in. He interviews some of the world’s top entrepreneurs, unearthing the tips and strategies you can use to build your own unicorn.
Exit Strategy: https://bit.ly/husyt-exit