This Branding Genius Has Made Millions SELLING WATER (His Branding Strategy) | My First Million

Mike Cessario is a branding genius. He explains how he branded a NEW water bottle company (Liquid Death) and has made millions in the first 3 months. These branding strategies are priceless and most companies, even successful ones, miss these fundamentals. Cessario makes it clear that creating the RIGHT brand around an already essential product like water, given that the typical brands are not innovating, can tap into a specialized part of the marketplace and create business success.

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My First Million is hosted by Shaan Puri and Sam Parr. We celebrate builders, even if they fail. And give you the tools to help you turn your scheme into a reality.

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Sam Parr is the founder and CEO of The Hustle, a daily newsletter that delivers bold business and tech news -- trusted by over 1 million readers.


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