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Episode 485: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) dive into the business moguls behind the world’s biggest celebrity brands. Learn how Emma Grede leveraged the Kardashian’s name to build multiple 9-figure brands, how Guthy-Renker cornered the TV market with Proactiv ads, and how Scott Storch produced some of the most popular songs of all-time and managed to (literally) blow his $100M earnings away.
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Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com/
Check Out Shaan's Stuff:
• Try Shepherd Out - https://www.supportshepherd.com/
• Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant
• Power Writing Course - https://maven.com/generalist/writing
• Small Boy Newsletter - https://smallboy.co/
• Daily Newsletter - https://www.shaanpuri.com/
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Show Notes:
(0:00) Intro
(2:30) Sam Broke His Finger
(4:45) Emma Grede: Skims, Good American, Safely, etc.
(14:15) Brian Lee: Honest Company
(17:05) Robert Earl: Virtual Dining Concepts, Planet Hollywood, etc.
(26:30) Guthy-Renker: Proactiv, JLo Beauty, etc.
(51:20) Rise of the creator brand
(54:30) Scott Storch: Still D.R.E., Lean Back, etc.
(1:02:15) People who game the system
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Links:
• Skims - https://skims.com/
• Good American - https://goodamerican.com/
• Safely - https://getsafely.com/
• Guthy-Renker - https://www.guthy-renker.com/
• Ben Van De Bunt Clips - https://tinyurl.com/3tchy5su
• Austin Rief Tweet - https://tinyurl.com/9cec6j68
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