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Launching a New Product & Business by Innovating a Current One, Is It Profitable? | My First Million

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Is the launch of a new product and/or business by innovating a current one a good idea? And can it be profitable? We answer those questions and give some marketing insights. Mike Cessario joins us on the show today where he talks about how he spent 12 grand making and marketing a vinyl record all to make his money back and more. He also brings up the business idea of a heavy metal yoga studio.

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My First Million is hosted by Shaan Puri and Sam Parr. We celebrate builders, even if they fail. And give you the tools to help you turn your scheme into a reality.

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Sam Parr is the founder and CEO of The Hustle, a daily newsletter that delivers bold business and tech news -- trusted by over 1 million readers.

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We often discuss insights from Trends, our premium publication. We spend thousands of hours uncovering the fastest-growing business concepts, industries, and companies to tell you what’s the next big thing.

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P.S. You seem like you enjoy a good podcast…

Check out Exit Strategy, our podcast hosted by Moiz Ali, founder of Native, a direct-to-consumer deodorant brand that he sold to Procter & Gamble for $100 million just 28 weeks in. He interviews some of the world’s top entrepreneurs, unearthing the tips and strategies you can use to build your own unicorn.

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