*$1M Attention Guide: 15+ ways to get eyeballs on what you're building* https://clickhubspot.com/s6r0
Episode 845: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to marketing legend Rory Sutherland ( https://x.com/rorysutherland ).
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Show Notes:
(0:00) Intro
(1:44) Horsepower
(12:15) Reverse benchmarking
(17:38) Pay attention to what irritates you
(21:47) Ogilvy secrets
(27:28) Marketing hacks used by Apple, UBER, McDonald's
(36:35) direct response marketing 101
(1:08:50) Recommended reading
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Links:
• Alchemy - https://www.amazon.com/dp/B01F1HOAWA
• Illusion of Choice - https://www.amazon.com/dp/0857199749
• Nassim Taleb books - https://www.amazon.com/stores/Nassim-Nicholas-Taleb/author/B000APVZ7W
• Ogilvy on Advertising - https://www.amazon.com/dp/039472903X
• Writing That Works - https://www.amazon.com/dp/0060956437
• When More Is Not Better - https://www.amazon.com/dp/1647820065
• Scientific Advertising - https://a.co/d/0ixEJA1B
• The Choice Factory - https://a.co/d/0ixa769O
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Check Out Sam's Stuff:
• Hampton (joinhampton.com) My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm
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Check Out Shaan's Stuff:
• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC
• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:
beehiiv.com/mfm-challenge
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /
