How to launch a $100M DTC brand | My First Million #194

Justin Mares (@jwmares) joins Sam (@TheSamParr) and Shaan (@ShaanVP) on this episode. Justin breaks down his most popular blog post, the 4 types of side hustles, and brings all kinds of ideas for how you can start your own. They also talk about Justin's DTC businesses - Kettle & Fire, Perfect Keto, and Surely Wines. They end the episode with a few ideas around camping, a new dating app, and how to leverage VAs & no code tools.

---------

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/

* Support the pod by spreading the word, become a referrer here: https://refer.fm/million

* Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas.

---------

Show notes:

*(0:00) Intro

* (1:23) How Sam & Justin know each other

* (5:17) Justin's DTC bone broth company

* (10:00) Frameworks for side hustles

* (13:22) Side Hustle 1: Buying an asset

* (17:51) Side Hustle 2: Launching on top of a marketplace with demand

* (22:08) Side Hustle 3: Unique product that grows through paid acquisition

* (25:31) How Justin balances all his projects

* (30:38) The $30K/year CGM experiment

* (39:09) The skinny on Duck Duck Go

* (42:32) Ideas: Airbnb camping

* (45:27) Idea: Non alcoholic wine

* (51:10) How to naturally boost your T levels

* (1:01:04) Idea: Dating app based on your credit card usage

* (1:03:49) Idea: The no code automation officer

* (1:07:28) How to follow Justin