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How to Create Content People Actually Want

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Forrest Bryant is the head of content for Evernote.

The company has tens of millions of users across the globe.

At Con Con -- the content conference produced by The Hustle --Forrest demonstrates how he acquires new users by creating content that is representative of the Evernote brand, provides value or sparks an idea for the readers, and is actionable.

The Hustle is a daily business news email for forward thinkers. To check it out, visit http://www.thehustle.co/daily.