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You may not know his name, but you know his work. Sam Yagan is the founder of SparkNotes and OKCupid, both of which he started in college.
After selling SparkNotes for $3.5m and OkCupid for $50m, Yagan became the CEO of MatchGroup, which owns OkCupid, Tinder, and Match.com.
In this presentation, Sam Yagan discusses the ways he captured data from his users, why he decided to create content from that data, and how this content drove immense amount of traffic to his sites, ultimately allowing him to beat out his competition.
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Hustle Con is a one-day startup conference where non-technical founders teach the specific strategies they used to grow their business. Check it out: hustlecon.com.
