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Episode 514: Shaan Puri (https://twitter.com/ShaanVP) invites Craig Clemens (https://twitter.com/craigclemens) to drop a knowledge bomb based on 15 years and a billion dollars worth of marketing insights. If you want to hear Craig’s story check out episode 95 ( https://tinyurl.com/jwbb88sd ).
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Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com/
Check Out Shaan's Stuff:
• Try Shepherd Out - https://www.supportshepherd.com/
• Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant
• Power Writing Course - https://maven.com/generalist/writing
• Small Boy Newsletter - https://smallboy.co/
• Daily Newsletter - https://www.shaanpuri.com/
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Show Notes:
(0:00) Intro
(4:00) The Illusion of Choice
(7:00) Pepsodent: Make it about them
(12:00) Otis: A Powerful Demonstration
(24:00) Lucky Strike Cigarettes: Help them rebel
(35:00) Great American Breakfast: Unquestionable proof
(43:00) NIKE: Sell the dream
(49:00) Social campaigns: Verbal Kill Shots
(56:00) Probiotics: Creating a category
(1:04:00) Recap: 7 Human Hijacks
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Links:
• Golden Hippo - https://www.goldenhippo.com/
• Craig’s first MFM episode - https://tinyurl.com/jwbb88sd
• Pepsodent - https://www.pepsodent.com/
• Otis - https://www.otis.com/
• Lucky Strike - https://www.luckystrike.com/
• Vibram - https://www.vibram.com/
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