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How Goodreads Got 50 Million Users – Otis Chandler @ Hustle Con 2016

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Goodreads is the largest website on earth for all things books.

With over 45 million registered readers who review millions of books, Goodreads grew at an astonishing clip, thanks to its members' passion for the product and word-of-mouth marketing.

Otis Chandler, founder of Goodreads, ultimately sold the site to Goodreads, but has maintained its mission and continued to grow the audience.

In his talk at Hustle Con 2016, Otis explains how he identified a problem, used that knowledge to build a product, iterated on the product by listening to his users, and grew his user base to 50 million people.

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Hustle Con is a one-day startup conference where non-technical founders teach the specific strategies they used to grow their business. Check it out: hustlecon.com.