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How Dating App The League Got Thousands of Signups Before Launch – Amanda Bradford @ Hustle Con 2016

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The League is an exclusive dating app that was started by Amanda Bradford after her horrible experience trying to find someone on the conventional dating apps on the market.

Bradford's unique marketing tactics helped her acquire a wait-list of over 8,000 people before she even launched the app.

In this presentation, Bradford goes through the steps she took to grow her daily active user base (DAU), increase engagement on the app, improve retention rate of her users, and create a product that people are dying to tell their friends about.

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Hustle Con is a one-day startup conference where non-technical founders teach the specific strategies they used to grow their business. Check it out: hustlecon.com.