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How BloomThat Created An Amazing Customer Experience – David Bladow @ Hustle Con 2016

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David Bladow is the co-founder and CEO of BloomThat, an on-demand flower delivery company based in San Francisco with $7.6m in funding.

With fewer than 50 full-time employees, the company has delivered millions of flower arrangements all over the country. Users can order via desktop or BloomThat's mobile app to select, purchase, and send flowers within just 3 clicks. By simplifying the process and making it easy, fun, and affordable to send flowers, BloomThat has increased demand for their product.

In this video, David Bladow explains the process behind that simplification, and how creating an incredible user experience has catapulted his company from a small SF-based startup to a nationwide service.

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Hustle Con is a one-day startup conference where non-technical founders teach the specific strategies they used to grow their business. Check it out: hustlecon.com.