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Eric Bandholz is the co-founder of Beardbrand.
It's a brand dedicated to fostering confidence through grooming, which they do via products and world-class content.
One of the ways they've grown so quickly is by figuring out how to use YouTube in a way that drives their business forward.
At Con Con -- the content conference produced by The Hustle -- Eric explains the step-by-step process he uses to create YouTube videos with 175,000 views per day.
The Hustle is a daily business news email for forward thinkers. To check it out, visit http://www.thehustle.co/daily.
