In this episode of Exit Strategy, Moiz Ali talks with Kara Goldin about Hint water’s alternative fundraising strategies, Super Bowl ads, & their most effective marketing channels.
(01:15) Kara’s story to how quitting diet soda inspired her to start Hint
(7:20) How did Kara figure out the right formula?
(11:52) Hint’s process & formula to make the create the end product
(15:15) Hint’s bold move to not add preservatives
(20:25) Hint’s first big break: Google
(25:15) How Hint is servicing companies during COVID-19
(27:05) At what point did Hint raise money?
(28:45) Why Hint raised from a family office, opposed to a VC
(33:18) Discussing Hint’s brick & mortar storefront presence vs online
(43:51) Pricing between different retailers, and how to navigate that challenge
(47:35) Were expos effective for growing Hint?
(50:00) Hint’s crazy Super Bowl Ad story
(59:00) Biggest marketing failures and how it has shaped Hint’s strategy today
(1:04:50) How does Kara allocate marketing budgets?
(1:12:30) Hint launching into new categories and the thought process behind it
Our host is Moiz Ali, founder of Native. He took Native from $0 to $100M in 28 months, so he can ask the tough questions that only operators have the right to ask.
What are your thoughts? Comment below to let us know. If you loved the episode, hit subscribe!
Want more Moiz? Follow him here https://twitter.com/moizali
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We often discuss reports and insights from Trends, our premium publication. We spend thousands of hours uncovering the fastest-growing business concepts, industries, and companies to tell you what’s the next big thing 📈
Learn more about Trends: http://bit.ly/Trendsco