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Soylent is a meal replacement beverage with all the nutritional requirements of a healthy, well-balanced meal for an adult. The creator, Rob Rhinehart, first developed Soylent as a way to cut down on food prep and cleanup time, and to increase productivity. The result is Soylent, which is available as a powder or liquid and has developed a cult-like following. Soylent has made over $100m in revenue, and has fewer than 50 full-time employees. In this video, co-founder Dave Renteln explains how he helped scale the business and triple revenue by making decisions that went against normal business conventions.
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Hustle Con is a one-day startup conference where non-technical founders teach the specific strategies they used to grow their business. Check it out: hustlecon.com.
