Exit Strategy S1:E5 // Paul Tran - How Manscaped Created a Nine-Figure Business

Moiz sat down with Paul Tran, the Founder and CEO of Manscaped to talk about how they invented and dominated a new category.

Show notes:
(0:57) Moiz introduces Paul Tran, the CEO and founder of Manscaped, founded in 2016. Manscaped sells grooming products
(3:25) Paul discusses the ages and gender of Manscaped’s customers
(5:40) Paul talks about the lack of options in the pubic grooming space for men. Manscape capitalized on a white-space
(9:10) What goes into creating the actual products (the “Lawnmower”). Manscaped sees itself as both a hardware and software company
(13:40) All marketing, development, etc. are done inhouse at Manscaped. No agencies are used. They want to be super knowledgeable about all aspects of the business. Has 72 employees.
(16:05) Paul reveals the origins of Manscaped’s marketing and branding
(22:10) Paul talks about the challenges of scaling outside of Facebook and Google
(29:20) Getting the messaging right and the initial growth of Manscaped.
(33:40) Which messaging didn’t work initially?
(36:18) Paul talks about the importance of running your marketing.
(38:00) How to succeed being bootstrapped and the issues with raising venture too early.
(44:50) What does Manscaped’s acquisition channel mix look like today?
(47:55) Paul explains how roles are organized at Manscaped and the importance of hiring.
(53:10) What are failures Manscaped has run into?
(57:12) Paul talks about the move into brick and mortar.
(58:18) There is a certain amount of seasonality in DTC, Paul explains when they see the biggest bumps.
(59:55) Paul discusses using influencer marketing and how to get the most out of it. Paul suggests avoiding micro-influencers since you get limited data from them?
(1:03:40) What is your (Paul’s) goal with the business? Paul thinks about creating a multi-generational business instead of one built solely for being acquired

Our host is Moiz Ali, founder of Native. He took Native from $0 to $100M in 28 months, so he can ask the tough questions that only operators have the right to ask.

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We often discuss reports and insights from Trends, our premium publication. We spend thousands of hours uncovering the fastest-growing business concepts, industries, and companies to tell you what’s the next big thing 📈
Learn more about Trends: http://bit.ly/Trendsco