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Moiz sat down with Paul Tran, the Founder and CEO of Manscaped to talk about how they invented and dominated a new category.
Show notes:
(0:57) Moiz introduces Paul Tran, the CEO and founder of Manscaped, founded in 2016. Manscaped sells grooming products
(3:25) Paul discusses the ages and gender of Manscaped’s customers
(5:40) Paul talks about the lack of options in the pubic grooming space for men. Manscape capitalized on a white-space
(9:10) What goes into creating the actual products (the “Lawnmower”). Manscaped sees itself as both a hardware and software company
(13:40) All marketing, development, etc. are done inhouse at Manscaped. No agencies are used. They want to be super knowledgeable about all aspects of the business. Has 72 employees.
(16:05) Paul reveals the origins of Manscaped’s marketing and branding
(22:10) Paul talks about the challenges of scaling outside of Facebook and Google
(29:20) Getting the messaging right and the initial growth of Manscaped.
(33:40) Which messaging didn’t work initially?
(36:18) Paul talks about the importance of running your marketing.
(38:00) How to succeed being bootstrapped and the issues with raising venture too early.
(44:50) What does Manscaped’s acquisition channel mix look like today?
(47:55) Paul explains how roles are organized at Manscaped and the importance of hiring.
(53:10) What are failures Manscaped has run into?
(57:12) Paul talks about the move into brick and mortar.
(58:18) There is a certain amount of seasonality in DTC, Paul explains when they see the biggest bumps.
(59:55) Paul discusses using influencer marketing and how to get the most out of it. Paul suggests avoiding micro-influencers since you get limited data from them?
(1:03:40) What is your (Paul’s) goal with the business? Paul thinks about creating a multi-generational business instead of one built solely for being acquired
Our host is Moiz Ali, founder of Native. He took Native from $0 to $100M in 28 months, so he can ask the tough questions that only operators have the right to ask.
What are your thoughts? Comment below to let us know. If you loved the episode, hit subscribe!
Want more Moiz? Follow him here https://twitter.com/moizali
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We often discuss reports and insights from Trends, our premium publication. We spend thousands of hours uncovering the fastest-growing business concepts, industries, and companies to tell you what’s the next big thing 📈
Learn more about Trends: http://bit.ly/Trendsco
