Exit Strategy S1:E4 // Nik Sharma: How To Build and Invest in Great DTC Brands

Today's topics:
(12:24) Nik gives his background, hes an investor in a handful of DTC startups. He’s hands on, does something for each brand every week
(14:20) Getting domain names and handles for a startup. Nik just paid low 5-figures for judy.co (16:00) Moiz talks about how he came up with the Native name and dealing with trademark issues. Had to pay high 6-figure to get Native trademark.
(19:10) Talks about Nik’s brand Judy. Disaster kit - launched recently. Talk about founders and their backgrounds.
(22:40) General talk about the state of DTC today. Brandless shut down, Outdoor voices issues. And how will economic down-turn affect this?
(31:15) Blowback around Outdoor Voices and Away. Moiz says he was Joe Exotic when running Native
(37:00) Native got huge publicity once, but only drove an extra $25k in sales. Why court press then? (40:00) Talks about how to get press coverage
(44:00) How to find good agencies (marketing, pr, etc)?
(49:34) What agencies do you (Nik) recommend?
(54:40) What are other industries that need to be disrupted?
(55:50) What DTC brands do you (Nik) admire right now?
(1:00:00) Discuss how much of your budget should be allocated to brand versus performance. (1:08:00) Moiz discusses subway ads Native was supposed to run on NY subways this summer. Because of covid, ridership down 90%
(1:12:20) How can someone starting out today learn about DTC advertising? Nik says he just talks to a lot of people. Looks at what other brands are doing.
(1:20:04) They discuss the possibility of brands cutting acquisition costs by sharing audience

Our host is Moiz Ali, founder of Native. He took Native from $0 to $100M in 28 months, so he can ask the tough questions that only operators have the right to ask.

What are your thoughts? Comment below to let us know. If you loved the episode, hit subscribe!

Want more Moiz? Follow him here https://twitter.com/moizali

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We often discuss reports and insights from Trends, our premium publication. We spend thousands of hours uncovering the fastest-growing business concepts, industries, and companies to tell you what’s the next big thing 📈
Learn more about Trends: http://bit.ly/Trendsco