Exit Strategy S1:E2 // Andrew Dubum: Bold Strategies That Propelled Hims & Hers Into Unicorn Status

Moiz (@moizali) is joined today by Andrew Dudum (@andrewdudum), founder of hims (@wearehims), hers (@wearehers), and Atomic (@joinatomic).

Today’s topics:
(1:20) Andrew breaks down Atomic
(2:25) How does Atomic spin up companies?
(5:13) Atomic’s portfolio of innovative companies
(8:16) Atomic’s founder resident program
(11:50) Him’s road to unicorn status
(16:00) How did hims make $1M in their first week?
(18:30) Branding agencies that helped hims achieve their signature aesthetic
(21:00) Him’s incredibly unique branding strategies & how they execute on the ideas
(25:21) The importance of building a brand for the long term success of a startup
(28:21) Managing attribution for him’s advertising
(31:45) Is him profitable in 2020?
(35:19) Regulatory hurdles that challenged him’s initial start
(37:25) How is him’s building a moat against competitors?
(41:00) Diving into him’s provider network and prescription process
(42:22) How is COVID-19 affecting hims?
(45:00) Where is the DTC industry heading in the next 5 years?

Our host is Moiz Ali, founder of Native. He took Native from $0 to $100M in 28 months, so he can ask the tough questions that only operators have the right to ask.

What are your thoughts? Comment below to let us know. If you loved the episode, hit subscribe!

Want more Moiz? Follow him here https://twitter.com/moizali

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We often discuss reports and insights from Trends, our premium publication. We spend thousands of hours uncovering the fastest-growing business concepts, industries, and companies to tell you what’s the next big thing 📈
Learn more about Trends: http://bit.ly/Trendsco

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