Brand Strategy: How to Test if a Product Will Sell Before Actually Creating it | My First Million

Your brand strategy is key when knowing whether or not your product will sell. Mike Cessario branded a NEW water company (Liquid Death) and has made millions. He explains how he was able to test if his product idea would sell before actually creating it by launching a product showcase video on social media. His water beverage company, Liquid Death, has made him millions despite its unconventional branding, and it's all because he was able to take his vision and prove its viability in the marketplace by testing if people liked it on social media all before actually creating the product.

If you loved our podcast, hit subscribe. 👆

My First Million is hosted by Shaan Puri and Sam Parr. We celebrate builders, even if they fail. And give you the tools to help you turn your scheme into a reality.

My First Million:

Sam Parr is the founder and CEO of The Hustle, a daily newsletter that delivers bold business and tech news -- trusted by over 1 million readers.


We often discuss insights from Trends, our premium publication. We spend thousands of hours uncovering the fastest-growing business concepts, industries, and companies to tell you what’s the next big thing.

Join Trends:

Follow us on...

Subscribe to My First Million on…

P.S. You seem like you enjoy a good podcast…

Check out Exit Strategy, our podcast hosted by Moiz Ali, founder of Native, a direct-to-consumer deodorant brand that he sold to Procter & Gamble for $100 million just 28 weeks in. He interviews some of the world’s top entrepreneurs, unearthing the tips and strategies you can use to build your own unicorn.

Exit Strategy: